Hearst’s Acquisition of Rodale

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Hearst’s Acquisition of Rodale Brings

Sweeping Changes to Several Titles

Rodale’s magazines are officially joining Hearst. Several top staffers aren’t.

As was reported last week, Hearst has closed its acquisition of Rodale’s media brands, a deal that was originally agreed upon in October. The company made things official with an announcement Tuesday morning, which included revelations about where each of the acquired Rodale brands will fit into the Hearst Magazines portfolio, as well as the future of several key former Rodale staffers.

Longtime Men’s Health publisher Ronan Gardiner, who ascended to chief advertising officer at Rodale last March, will move to Hearst as VP and publishing director of Men’s Health, Bicycling, and Runner’s World.

Not joining Hearst will be Matt Bean, who will no longer serve as editor-in-chief of Men’s Health, a role he had held since late 2016. Instead, Dave Zinczenko will return to he brand as interim editorial director, with a permanent editor-in-chief to be named in the 2nd quarter. At Rodale, Zinczenko had served as editor-in-chief of the brand from 2000 to 2012.

http://www.foliomag.com/hearsts-acquisition-rodale-brings-sweeping-changes-several-titles/